CaterChoice is a well-established company specialising in the distribution of catering products and packaging to the foodservice and hospitality industries.

Our Cash & Carry sites and distribution centres are located in the geographical heart of the United Kingdom; thus allowing easy access of our range of ambient, frozen and refrigerated products, to thousands of customers.

CaterChoice is committed to selling a high quality range of own label products, as well as selected national and private label products for the catering services sector. Built through years of experience; our extensive knowledge of the catering market has helped us build a tried and tested portfolio of products, which trade under the Prima, Al Ameen, EasiPak, Mount Prima, My Flavourite Chicken, Texas Ranger and Manhattan labels. We also 

To achieve this, we have sourced extensively throughout the world and our buyers personally travel to the various countries of origin; and routinely place contracts for supply for the season. This allows ICS to ensure we have full control over quality and price competitiveness. The mixture of own label and other branded names, ensures choice for diverse caterers with differing markets and price points. 

At CaterChoice, we understand the logistical and financial pressures faced by commercial kitchens. Helping our customers meet these challenges, is at the heart of everything we do; and is reflected in our product range and pricing structure. 

Over the years, CaterChoice has acquired an enviable reputation for establishing long term relationships with both suppliers and customers. Alongside this, our commitment to personnel development has resulted in the ICS group having one of the sectors most dynamic and positive teams, who have an unmatched understanding of what our customers’ requirements are – and we make sure they are fulfilled.

‘We truly believe that strong relationships with both suppliers and customers, are the key to success and longevity in the business world. Developing these mutually beneficial relationships has helped us grow as a company, and allowed us to acquire our reputation for quality products with competitive pricing.’

Ismail Bhamji